AT.MOSPHERE
introduction
The repositioning of At.mosphere Restaurant and Lounge meant capturing the new heights that the experience is going to offer. Honouring the creativity, artistry and soul of everything from the design of the interiors, to the food to the people.
THE LOGO
The At.mosphere logo visualises the tower in an abstract way - one that fits the style of the new experience. The type is tight and tall, evoking the height and location of the experience, while also acts as a counter balance to the tall tower.
ART DIRECTION
All the collaterals were meticulously crafted to seamlessly blend with the interior, incorporating colors and materials that are consistently present throughout the restaurant and lounge - designed to elevate the experience.
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