Real Estate · Egypt · 2025
Mivida Gardens East Cairo
Mivida Gardens is Emaar Misr’s next chapter in East Cairo — an evolution of Mivida, the community that helped build the developer’s reputation in Egypt. Brandinc. created the identity: a more refined, more upscale expression carried on Mivida’s legacy, with an elegant serif wordmark, a garden-born emblem and a sage-and-forest-green palette. It reads as a promise — a new, more meaningful way of living.
The logo
The identity is drawn with restraint — an elegant serif wordmark beneath a garden-born emblem of leaves and birds, set in a sage-and-forest-green palette. It is Mivida, grown up: warmer, quieter and more considered, a mark made to age as gracefully as the community it names.
The evolution
Mivida Gardens builds on the legacy of Mivida — one of the projects that made Emaar Misr’s name in Egypt. Where the original defined a neighbourhood, the Gardens refine it: more upscale, more crafted, a next chapter written in the same hand. The brand had to carry that lineage while clearly moving forward.
A new chapter
The system runs across every edition and every touchpoint — brochures and books, billboards and hoardings, social and signage — each carrying a single, consistent line: a new, more meaningful way of living. True living, without compromise.
