ZETA
introduction
From the creative approach to contemporary Asian cuisine to the collection of signature cocktails, our rebranding journey embraces this essence, inviting guests to create unforgettable culinary experiences and memories.
THE LOGO
The Zeta brandmark is designed to feel timeless and contemporary and work across physical and digital platforms. It’s an important part of the identity and will in time be a recognisable mark for guests.
ART DIRECTION
We drew inspiration from Zen gardens.
A balanced landscape of rocks, gravel, sand, plants and water. There’s an artistry and mindfulness in its approach that we’ve utilised in a manner that creates an elevated visual upgrade to the Zeta identity.
AMBIANCE
Think of the ripples as different moments of delight being created. From small moments to big gatherings, resembling the sound waves of the Zeta experience. An abstract representation of the ambiance that is found at every location.
