Amr Rostom

Amr Rostom founded Brandinc. in 2012, twenty years into a career that started on the dive sites of the Red Sea and ran through his own design house, Paragon, to head of corporate communication and marketing at CIB, where he led the bank's full rebrand.

Amr builds brands from the business outward: positioning, concept development and the narrative that attracts capital. His clients have included Emaar Hospitality (Armani, Address, Vida, Rove), Emaar Malls, Four Seasons, NEOM, Rolls-Royce, BMW and MasterCard.

Having lived most of his life outside the Middle East, he works as fluently in Europe, North America and Southeast Asia as he does from Dubai Design District. Brandinc. takes on no more than five clients at a time.

For Amr, Brandinc. has always been a springboard to something more personal: creating brands and concepts of its own. That is where the real passion lies, and it is why every client brand is built the way he would build his own.